“Media” and “Media Title” are two mandatory fields to populate when creating adverts. These two fields are very useful when reporting, as the reporting functionality will allow the creation of reports by the type of advertising where the number are currently being displayed.
The difference between “Media” and “Media Title"
“Media” is the type of media where your number would be placed, for example:
Online - Web
Offline - Newspaper
“Media Title” is the media type, specific to where your number will be placed. For instance, it is possible to have the same “Media” set up multiple times. In which case using “Media Title” will identify which particular “Media Title” is in use.
Web - eCommerce website (Media title)
Newspaper - The Guardian (Media title)
Newspaper – The Times (Media title)
The media and media title are not created by default, so you will need to create them.
How to create media and media title by default?
In order to do so, you will need to go to Settings -> Media:
Once you're on the media page click on "Add media type".
There is a set of suggested common media types and you can add these by clicking on “set up some common media”.
Once you created the media, by clicking on “add title” you can add the media title.
Where the two options will show when creating a new advert.